Freddy Jeans

WR.UP® have become one the most sought-after pants among international celebrities! The WR.UP® technology is designed to help every woman enhance her curves and feel more feminine and attractive. Countless styles: from lighter or darker jeggings to wide-fit bootcut pants, from skinny pants in spandex or jersey cotton blends to workout clothes.

WR.UP®’s proved to be such a winning choice that it captivated even women in show biz who have become WR.UP testimonials. A casual-chic style for Laura Chiatti, who chooses the color beige. Marica Pellegrinelli, top model and wife of Eros Ramazzotti, with her statuesque body dares with a fluo yellow. Eleonora Abbagnato and Violante Placido, two other beautiful women, choose darker, casual and classy tones for their walks.

Exceptional testimonial of the 100% Made in Italy collection is Italian Olympic champion Alessia Maurelli, captain of the National Rhythmic Gymnastics Team of the Italian Gymnastics Federation, of which Freddy is Sponsor and Official Provider. And that is not all. The revolutionary technology patented by Freddy crossed the national borders and charmed even supermodel Barbara Palvin, one of Victoria Secret’s angels.

In just a short time, the garments of the WR.UP® line have become famous even among international celebrities. Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria, and many other VIPs have been spotted around town wearing our WR.UP®, that once again prove to be the winning choice for every woman who wants to look her best: because WR.UP® FITS BETTER!

How do they work?

The silicone band around the waistline helps shape and sculpt your hips, while keeping the pants up and in place. The band below the buttocks, together with the special seams and the shape of the crotch, define and lift them enhancing your feminine sensuality.

Patented Made In Italy Technology

The smoothing, lifting, and shaping effects are the result of the Italian research that created the WR.UP® Patented Technology. This innovative design has been conceived using high-quality stretch fabrics and silicone finishes to naturally enhance and shape the curves of every woman.

Celebrities love Freddy Jeans!

Top to bottom, from left: Anastacia, Bar Rafaeli, Barbara Palvin, Hayden Panettiere, Abbey Clancy, Cheryl Burke, Georgia Palmas, Hilary Duff, Elena Barolo, Britney Spears, Eva Longoria, Sharna Burgess, Federica Fontana, Katie Price, Francesca Chillemi