Potters Crouch

Potters Crouch have made it their mission to provide scents that cover all corners of everyday life.

We’ve all been there wanting to set the mood for a night in or something with enough power to cover that ‘what is that smell!’ smell. Don’t worry, we’ve got you covered!

It all started with a problem, the eureka moment, a spare room and a passion to create something just….lovely! That was over 20 years ago now. There is a bit more to it these days, but we make sure that every product to go out the door has had as much care, love and attention that the very first candle had all those years ago.

We’re made up of a small team of 11 based in a converted barn within the rolling hills of Hertfordshire’s countryside. We have a onsite shop which you can come and purchase from or if you just fancy a chat, the kettle is never long boiled!

We believe education is the key.

We are not saying our products are perfect, but we endeavour to make them as environmentally friendly and sustainable as possible. From our perfumes down to our packaging. Whilst we use as much natural raw ingredient as possible where that ingredient is protected or endangered such as sandalwood, we substitute this by blending other fragrant molecules together to create a sandalwood note – it’s a bit like mixing yellow and blue to make pink, its magic!.



It’s what we don’t put in that counts!

No soy allergens

As a company we took the decision not to use any soy waxes in our products. The worlds over use of soy is causing an increasing percentage of the population to develop allergies to it and soy is on the national register of allergens as a result.

The process to convert a bean to a wax also involves the use of nickel which is another allergen so it’s not for us. We stick to using a medical and edible grade of wax which is classed as hypoallergenic and is actually what is used on the back of allergy testing strips for this reason.

Who new being kind to the environment could smell so lovely!

Vegan friendly

Historically many perfumes used to contain animal secretions and many waxes were made from tallow (animal fats) and some countries still use them today. We feel it is not necessary in this day and age as with the advances in technology it is possible to create a copy of a ‘scent’ by combining other scent molecules together, so we don’t need the help of a Beavers vanilla smelling butt thank you!

There are also plenty of natural waxes readily available. We choose not to use beeswax in our products as this is what bees use to store their honey and house their young so we’d rather not disturb them as our bees need all the help they can get. Without bees we couldn’t bring you our lovely fragrances, we like to think of bees as being little tiny perfumers.

Cruelty Free

Being cruelty free is very important to us and we take great care to make sure all the ingredients we use are not tested on animals. As a company we will not work with any organisation that uses animal testing and we do not ship our products to countries who insist on animal testing.

We have a long history of being animal lovers here from Henry and Tilly our office dogs to Freddo the garden frog, Drew our visiting shrew who steals dog biscuits and Brian our barn snail who comes out to party every night leaving a trail behind him …we wouldn’t hurt a fly!

No palm oil

We don’t use palm oil in any of the fragranced products we make simply because there are other waxes which do a far better job so it is not needed. Of course, we also care about the environment and sustainability as well so if there is a better alternative, we will always use it!

Historically we have made soaps which have contained a tiny amount of CSPO or RSPO certified sustainable palm oil grown by independent farmers which does not contribute to deforestation or the loss of wildlife habitats but helps to support the farmers and their families and educate people about the problem with non-sustainable palm.

Hell no… No GMO

We believe that not enough is known about gmo products yet and their long-term environmental effects, so for now we will steer clear of them until we are told with absolute certainty, they have no detrimental effects on the environment and we won’t grow a third arm because of them… although that might come in handy! (see what we did there).